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Think, Really Think, About Your B2B Customer Relationships
I just read a truly inspiring blog post and the relevance to readers of this site is immense. Sometimes while surfing the web, you follow a circuitous path to a post, and you know it must be karma. You...
View ArticleB2B Companies Must Keep Pace with the Customer 2.0
Social media has become the go-to resource for B2B customers – both to share feedback about companies they are doing business, with as well as to monitor discussions about products and services they...
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B2B Social Media is for the Long Haul
We are way beyond the bright shiny object syndrome of social media for B2B companies. While surveys of adoption and success vary widely, many have begun using social media tools and approaches to...
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